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Design

Growth by Design

We spot opportunities in unmet customer needs, cocreate breakthrough products and services, and make organizations more innovative and agile.

What are you looking to achieve?

Deliver new products to market

Reduce cost to operate/assemble

Build a better customer experience

Increase employee engagement

Scale your design capabilities

Infuse design into your culture

Our approach

Committed to your full design journey.

We work zealously with you, side by side building your institutional capabilities to better understand the market, uncover customer and user insights, evolve and create exceptional customer experiences, and successfully bring them to market.

Product Design

How do you inspire new breakthrough creations? Start by exploring the unmet needs of your consumer. Then iterate and learn through rapid prototyping. That’s how our design teams work to deliver breakthrough products, complete with the commercial case, manufacturing plan, and market-entry platform to fully support your product launch.

Experience Design

You know that creating a seamless customer experience is critical, but how do you get there? We start by empathizing with customers at every step in their journey, allowing us to re-envision an experience that meet their needs. Using agile methods to test and refine, we create rapid and dramatic impact from customer satisfaction and revenue growth to operational excellence and employee engagement.

Design at Scale

While many organizations openly discuss the benefits of design, few systematically implement best practices and actively link their efforts to impact. When scaling design, we are focused on accelerating and integrating design across teams and organizational boundaries, allowing you to make innovation for customer delight more central to your organizational performance.

How design drives growth

A study of 300 companies over five years shows that those who excel at design increased their revenues and total returns to shareholders (TRS) substantially faster than their peers.

FEATURED INSIGHTS

The business value of design

– How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts?
Article

Fusing data and design to supercharge innovation—in products and processes

– While many organizations are investing in data and design capabilities, only those that tightly weave these disciplines together... will unlock their full benefits.
Interactive - Quarterly

Five Fifty: Midlife of design

– Design thinking is nearing its 50th birthday, but most companies have yet to realize its business value.
Article

How to extract maximum value from a zero-based design approach to customer journeys

– Companies finding success in transforming their customer journeys are discovering that four practices are critical.
Article

Designing a healthy future for medical devices

– Design is increasingly a business imperative, but medtech companies have been slow to embrace it. What benefits might a focus... on medical-device design bring, and how can companies get started?

Designisms.

A blog on the trends, news, and insights from Design.

Meet our Designers

Marcus, Stockholm

Get to know Marcus, a design director based in Stockholm. Learn more about what motivates him—and how being outdoors and keeping himself physically agile translates into focus at work. Discover two of Marcus’s ongoing projects; one explores how design can help reduce malaria, and the other offers a cost-efficient, advanced robotic system for minimally invasive surgery.

Xenia, Berlin

Meet our designer, Xenia, and discover how her DIY ethos is inspired by the many places she’s lived. Catch a glimpse of her home and enjoy a snapshot of her work environment, the Experience Studio in Berlin, where the magic of cocreation occurs.

Jared, Austin

Join Jared as he takes us on a tour through Austin and the places he finds inspirational, including running at Barton Springs and a class he teaches at the University of Texas.

More of our capabilities

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